Top Salesforce ISVs to Watch in 2025

The Salesforce ecosystem is growing at an unprecedented pace, with Independent Software Vendors (ISVs) playing a crucial role in enhancing its capabilities. As businesses continue to rely on Salesforce for customer relationship management (CRM) and other enterprise solutions, ISVs bring innovative applications that expand its functionality. With 2025 on the horizon, here are the top Salesforce ISVs to watch.

What are Salesforce ISVs?

Independent Software Vendors (ISVs) are companies that develop and distribute software applications built on the Salesforce platform. These solutions integrate seamlessly with Salesforce to enhance productivity, automate workflows, and provide industry-specific functionalities.

Salesforce ISVs leverage the AppExchange, Salesforce’s marketplace for third-party applications, to offer their solutions to a broad range of customers. From marketing automation to AI-driven analytics, these ISVs continue to drive innovation across industries.

Why Are ISVs Important to the Salesforce Ecosystem?

1. Enhanced Customization: ISVs provide tailored solutions that address specific industry needs, making Salesforce more adaptable.

2. Increased Productivity: Automation tools and AI-driven analytics improve efficiency for businesses using Salesforce.

3. Seamless Integration: ISV apps integrate smoothly into Salesforce, eliminating the need for additional software solutions.

4. Innovation and Scalability: These solutions leverage cutting-edge technologies, allowing businesses to scale operations efficiently.

Top Salesforce ISVs to Watch in 2025

1. nCino

nCino is a cloud-based banking platform that helps financial institutions improve loan origination, portfolio management, and regulatory compliance. Built on Salesforce, it enhances operational efficiency for banks and credit unions. In 2025, nCino is expected to expand its offerings with AI-driven financial analytics.

2. Veeva Systems

Veeva Systems specializes in cloud-based solutions for the biological sciences industry. Its Salesforce-powered applications help pharmaceutical and biotech companies manage regulatory compliance, clinical trials, and customer interactions. With continued innovation, Veeva is set to remain a dominant ISV in 2025.

3. Conga

Conga offers document generation, contract lifecycle management, and eSignature solutions. Businesses use Conga to automate sales agreements and streamline contract workflows within Salesforce. As companies prioritize digital transformation, Conga’s growth is expected to accelerate in 2025.

4. Copado

Copado is a leader in DevOps solutions for Salesforce. It enables teams to automate deployments, testing, and compliance, improving the overall efficiency of Salesforce development. As organizations increasingly embrace DevOps practices, Copado’s influence will continue to grow.

5. OwnBackup

OwnBackup provides data backup and recovery solutions for Salesforce users. With the increasing importance of data security and compliance, OwnBackup helps businesses protect their critical Salesforce data from loss or corruption. In 2025, it is likely to introduce more AI-driven security features.

6. FinancialForce

FinancialForce delivers cloud ERP solutions built on Salesforce, helping businesses manage financial planning, billing, and revenue recognition. Its ability to integrate seamlessly with Salesforce CRM makes it a preferred choice for enterprises looking for a unified business platform.

7. Formstack

Formstack simplifies data collection and workflow automation within Salesforce. Businesses use it for form building, document automation, and e-signatures, enhancing efficiency in various operations. As remote work and digital processes continue to grow, Formstack’s impact is set to increase in 2025.

8. Salesforce Industries (Vlocity)

Acquired by Salesforce, Vlocity offers industry-specific solutions for healthcare, telecommunications, insurance, and more. Its pre-built applications provide businesses with tailored CRM solutions, making it a significant ISV to watch in 2025.

9. TaskRay

TaskRay specializes in project management solutions within Salesforce. Its user-friendly interface allows teams to track projects, collaborate efficiently, and improve customer onboarding. As businesses emphasize customer success, TaskRay will continue to thrive.

10. MapAnything (Salesforce Maps)

MapAnything, now known as Salesforce Maps, provides location intelligence and route optimization tools. These solutions help field sales and service teams enhance productivity by planning optimal routes and managing territories more effectively.

11. Skuid

Skuid empowers Salesforce users with no-code and low-code development tools, enabling them to create custom applications and user interfaces without extensive coding knowledge. As demand for personalized UX within Salesforce grows, Skuid remains a key player in the ISV space.

12. Quip (Salesforce Anywhere)

Quip, now known as Salesforce Anywhere, facilitates team collaboration by integrating documents, spreadsheets, and chat within Salesforce. As remote work continues to be a priority, Quip’s influence in enhancing team productivity will remain strong.

13. DocuSign

DocuSign is a leading eSignature solution that integrates seamlessly with Salesforce, enabling businesses to streamline contract management and digital transactions. With ongoing advancements in AI-powered contract analysis, DocuSign is set for further growth in 2025.

14. Geopointe

Geopointe enhances Salesforce with geolocation capabilities, allowing businesses to visualize data on maps, optimize sales territories, and improve logistics. As data-driven decision-making becomes more crucial, Geopointe will play an essential role in spatial analytics within Salesforce.

15. Groove

Groove provides sales engagement tools that integrate with Salesforce, helping sales teams automate workflows, track customer interactions, and improve outreach strategies. With AI-driven sales automation on the rise, Groove’s solutions will remain valuable.

16. CloudCraze (Salesforce B2B Commerce)

CloudCraze, now part of Salesforce B2B Commerce, enables businesses to create seamless online buying experiences within Salesforce. As eCommerce continues to evolve, this ISV will remain a critical player in digital commerce solutions.

17. LeanData

LeanData optimizes lead routing and sales automation within Salesforce, ensuring leads are assigned to the right representatives efficiently. Its AI-driven tools help businesses increase conversion rates, making it a vital ISV for sales-driven organizations.

18. Tarzan AI

Tarzan AI specializes in AI-powered analytics and automation for Salesforce. By leveraging machine learning, it helps businesses predict customer behavior, improve lead scoring, and optimize sales strategies.

19. WalkMe

WalkMe provides digital adoption solutions that guide Salesforce users through workflows, improving productivity and reducing onboarding time. As businesses invest in user experience, WalkMe’s significance in digital transformation will continue to grow.

20. Highspot

Highspot offers AI-powered sales enablement solutions that integrate with Salesforce, helping teams find and deliver the right content at the right time. As personalized sales experiences become more critical, Highspot will continue to thrive.

Conclusion:

Salesforce ISVs play a crucial role in expanding the platform’s capabilities across industries. From AI-driven analytics to automation and security solutions, these ISVs are shaping the future of enterprise software. As we move into 2025, businesses should keep an eye on these innovative vendors to enhance their Salesforce experience and stay ahead of the competition.